Storyteller and results-driven leader with 10+ years experience transforming digital teams and strategies for nationally recognized FORTUNE 100, healthcare, and higher education brands. My leadership emphasizes empathy, compassion, trust, and proactive relationship-building.

Experience

2020-Present
Miami University | Oxford, OH

Director of Marketing
Build relationships and influence action across direct reports, campus partners, agencies and executives to maintain cross-functional alignment and flawless marketing integration. Lead team of four social media professionals and interns specialized in content and community management. Oversee strategy and implementation of traditional, digital, social media campaigns. Also manage digital media buys with an agency.

Director of Digital Marketing
Audited social media strategy resulting in an increase in net audience growth of 28.5%, and increased audience engagement by 23% and video views by 129% in first year. Built social media listening dashboards and customer service inbox workflow to support effective crisis communication and customer service management. Developed social media calendar, organic audience personas, Social Media Playbook, and deployed Social Media Policy with General Counsel oversight in first year. Strengthened collaboration across digital and media teams, cultivating relationships that contributed to social media stories garnering over 100,000 organic page views to date.

Associate Director, Digital Channel Strategist
Established multi-channel and omnichannel digital and content strategies. Led content audit of web migration utilizing SEO and landing page analysis to inform decisions.

Assistant Director, Social Media
Developed and implemented social media strategies supporting alumni and development goals. Created social media strategy that earned 2021 Case Circle of Excellence Bronze Award for advancement work with 2020 #MoveInMiami (MIM) social media event. Most successful MIM campaign in its seven-year history generating more than $2.3M.

2016-2019
Bon Secours Mercy Health | Cincinnati, OH

Manager of Social Media
Social media consultant, strategist, and leader for digital approach to Bon Secours merger. Centralized social media efforts for Bon Secours Mercy Health and developed storytelling and UTM framework successfully implemented across seven states. Realigned responsibilities across social media teams focusing on specialized roles within content, community, and data and insights resulting in increased engagement and process efficiencies. Managed paid social media budget of more than $700k.

Digital Marketing Manager – Social Media
Developed and executed successful organic and paid social media campaigns. Launched Mercy Health blog that generated more than 680,000 page views in first year. Assisted in managing our marketing tools like CRM, marketing automation platforms, and data management tools. Worked on strategies to engage customers, improve online conversions, and track results. Worked cross-functionally and across regions to align stakeholders and ensure consistent execution of social media strategy. Managed $500k social media budget growing followers by 200% YOY, engagement by 350%, and leads by 500%. Developed social media strategy announcing partnership with Major League Soccer’s FC Cincinnati and Mercy Health resulting in more than 150M impressions.

Communications Coordinator
Oversaw media relations and social media strategies for Mercy Health Greater Lima Region — securing more than 80M media impressions in first year. Successful management of crises including school deaths and national employee investigation. Managed marketing intern specializing in digital media buying. Grew social media channels and engagement by more than 1,000% YOY. Secured $20K organically for Mercy Health – Toledo Children’s Hospital through national Children’s Miracle Network (CMN) campaign that placed second of 170 CMN hospitals.

2013-2016
Publix Super Markets, Inc. | Lakeland, FL

Social Media Specialist
Developed and implemented communication and content strategies to more than 3M engaged fans across social media. Managed three national crises including natural disaster, mass shooting, and global petition with Netflix series. Merged social media strategies and best practices into company-wide policy. Integrated customer relationship management system with social media middleware to create cohesive and goal-achieving process. Launched Instagram earning more than 71K organic followers in first year. Launched Publix blog, The Publix Checkout, which included blog strategy, editorial calendar creation, and content creation.

2012-2013
Give Kids The World Village | Kissimmee, FL

Public Relations Intern
Supported manager in attaining 960 million media impressions during internship through creation of tailored press releases and building relationships with media and bloggers. Created content supporting #GivingTuesday social media campaign that raised $50K in donations in 24-hour period. Earned nearly 20K followers across Facebook, YouTube, and Twitter during internship through social media content creation and media story integration. Helped with creation of informational videos with Hollywood celebrity Bailee Madison.

Education

May 2023
Miami University Master of Business Administration

May 2012
Ohio Northern University Bachelor of Arts in Communication Arts
Concentration: Public Relations
Minors: Marketing and Journalism
Honors
PRSSA: National Gold Key Recipient
Lambda Pi Eta: National Communications Honorary

Certifications

Certified Digital Marketing Professional (CDMP), American Marketing Association and Digital Marketing Institute

DEI Certification and Professional Writing Certification, Miami University