Move In Miami

• Objective: Enhance Move In Miami’s single-day giving donations year over year.
• Solution: Collaborated with the advancement team to devise organic and paid social media strategies amid the COVID-19 pandemic. Utilized historical data to inform content strategy and worked closely with the AVP of Advancement and digital agency to craft a targeted paid campaign, amplifying awareness and support for giving messages. This collaborative effort earned a 2021 Case Circle of Excellence Bronze Award for advancement work. Additionally, the 2020 social media campaign generated $2,377,809 in support of Miami students, marking the most successful year in the campaign’s seven-year history in terms of both participation and funds raised.

Bon Secours Mercy Health

Brand Campaign: Universe of You

• Objective: Enhance Mercy Health’s brand visibility across six pivotal regions in Ohio and Kentucky, while driving increased appointment bookings.
• Solution: Developed an omnichannel brand campaign to raise awareness and drive appointment bookings for Mercy Health. Implemented targeted social media and digital campaigns, resulting in a 174% increase in appointments booked across key service lines.